Opportunities for Supporters
A Police Drag Car in the
Northern Territory will generate a tremendous amount of public
interest as it has in other states. The car therefore becomes
a very valuable public relations and marketing tool.
Opportunities will exist for The Heat to be used at public
displays to promote safe driving messages, education programs
in schools, recruiting drives, public events (V8 Supercars)
and promotional events. Not only does this create an
opportunity for supporters to advertise their products via The
Heat, it performs a valuable community service by acting as a
draw card to young drivers to lure them off the street and
encouraging them participate in organised street racing events
where they can enjoy their cars in a safe, legal environment.
Due to the interest that will be generated through police
involvement in such a scheme, opportunities will exist for
members of the team to actively promote, use and demonstrate
supporters products to a specific target audience through the
wide range of fans attending the meetings or displays.
Large banners displaying supporters names and products
associated with the vehicle will be displayed in the pit area
and sandwich boards advertising supporters equipment used on the
vehicle as well as build details and technical specifications
can be displayed near the vehicle.
The vehicle will be trailered to all events and the vehicle
trailer will be designed to not only showcase the vehicle but
also prominently display supporters details.
Opportunities will exist to take the vehicle to other
regions around the Northern Territory and interstate as it has
already attracted a significant amount of national and
The Heat will also be made available for static display
outside the business premises of major supporters for
promotional purposes. This gives all supporters expanded
exposure to a large cross section of the community.
If you would like to support Beat the Heat (NT)
us for further information.